Chrysler Surpasses Ford as Canada’s Biggest Seller of Light Trucks

Canada’s economy seems unaffected by most of the Western World’s woes, where markets are struggling and unemployment is booming. In fact, Canada’s economy is growing and as a result, unemployment is falling and people are getting jobs. Therefore, they have money to buy cars, or light trucks, pickups and SUVs. Read more »

Chrysler Surpasses Ford as Canada’s Biggest Seller of Light Trucks

Canada’s economy seems unaffected by most of the Western World’s woes, where markets are struggling and unemployment is booming. In fact, Canada’s economy is growing and as a result, unemployment is falling and people are getting jobs. Therefore, they have money to buy cars, or light trucks, pickups and SUVs. Read more »

Double Standards, or how (Not) to Sell Cars to Women

In the 1950s, products for women were no doubt designed and marketed by men. Take for example the 1955 Dodge Le Femme, a truly absurd car (by today’s standards) that came with a matching purse, raincoat and umbrella as well as a bright pint interior with rose-patterned trim.

It’s the equivalent of offering a car today with a…tampon dispenser in the glovebox.

Across the pond there was the Daimler 104 Ladies’ Model with electric windows, a simplified gear change (no, I did not make that up), an umbrella and a vanity case under the dashboard.

Read more »

Double Standards, or how (Not) to Sell Cars to Women

In the 1950s, products for women were no doubt designed and marketed by men. Take for example the 1955 Dodge Le Femme, a truly absurd car (by today’s standards) that came with a matching purse, raincoat and umbrella as well as a bright pint interior with rose-patterned trim.

It’s the equivalent of offering a car today with a…tampon dispenser in the glovebox.

Across the pond there was the Daimler 104 Ladies’ Model with electric windows, a simplified gear change (no, I did not make that up), an umbrella and a vanity case under the dashboard.

Read more »

2013 Ford Focus Coupé Design Study by David Cardoso

Ford is going full force with its latest generation Focus that is currently available in a variety of body styles including a five-door hatchback, a four-door sedan, a station wagon and a pair of MPVs that carry the C-MAX moniker.

A three-door hatchback is on its way while we have also heard talk about a convertible and possibly a compact coupe model.

Enter the world of independent designer David Cardoso whose previous work on conceptual studies includes the Renault Twist, Audi Hydron concept, Cobalt coupe and the Mitsubishi Flexis.

Read more »

2013 Ford Focus Coupé Design Study by David Cardoso

Ford is going full force with its latest generation Focus that is currently available in a variety of body styles including a five-door hatchback, a four-door sedan, a station wagon and a pair of MPVs that carry the C-MAX moniker.

A three-door hatchback is on its way while we have also heard talk about a convertible and possibly a compact coupe model.

Enter the world of independent designer David Cardoso whose previous work on conceptual studies includes the Renault Twist, Audi Hydron concept, Cobalt coupe and the Mitsubishi Flexis.

Read more »

Ford Begins Production of New Focus in Russia

Ford's Vsevolozhsk Plant near St. Petersburg in Russia has begun assembly of the firm’s new generation Focus. The five-door hatchback is the first member of the Focus family to roll off the assembly line in Russia with the four-door and station wagon variants to enter production in September and January, respectively. Read more »

Ford Begins Production of New Focus in Russia

Ford's Vsevolozhsk Plant near St. Petersburg in Russia has begun assembly of the firm’s new generation Focus. The five-door hatchback is the first member of the Focus family to roll off the assembly line in Russia with the four-door and station wagon variants to enter production in September and January, respectively. Read more »

the drastic effect of the assembly line technique

The large-scale, production-line manufacturing of affordable automobiles was debuted by Ransom Olds at his Oldsmobile factory in 1902. The assembly line style of mass production and interchangeable parts had been pioneered in the U.S. by Thomas Blanchard in 1821, at the Springfield Armory in Springfield, Massachusetts. This concept was greatly expanded by Henry Ford, beginning in 1914.

As a result, Ford's cars came off the line in fifteen minute intervals, much faster than previous methods, increasing productivity eightfold (requiring 12.5 man-hours before, 1 hour 33 minutes after), while using less manpower. It was so successful, paint became a bottleneck. Only Japan black would dry fast enough, forcing the company to drop the variety of colors available before 1914, until fast-drying Duco lacquer was developed in 1926. This is the source of Ford's apocryphal remark, "any color as long as it's black". In 1914, an assembly line worker could buy a Model T with four months' pay.

Ford's complex safety procedures—especially assigning each worker to a specific location instead of allowing them to roam about—dramatically reduced the rate of injury. The combination of high wages and high efficiency is called "Fordism," and was copied by most major industries. The efficiency gains from the assembly line also coincided with the economic rise of the United States. The assembly line forced workers to work at a certain pace with very repetitive motions which led to more output per worker while other countries were using "less productive methods". (higher quality work from master mechanics, master carpenters, master craftsmen were forced out of auto manufacturing, replaced by unskilled labor at drastically less per hour) http://justacarguy.blogspot.com/2007/07/changing-times-in-auto-industry.html

In the automotive industry, its success was dominating, and quickly spread worldwide seeing the founding of Ford France and Ford Britain in 1911, Ford Denmark 1923, Ford Germany 1925; in 1921, Citroen was the first native European manufacturer to adopt the production method. Soon, companies had to have assembly lines, or risk going broke; by 1930, 250 companies which did not, had disappeared.
http://en.wikipedia.org/wiki/Automobile

US Government offers Concessions to Detroit Big 3's Trucks Models

According to a report from The Wall Street Journal, the US government is willing to allow carmakers to lower the Corporate Average Fuel Economy (CAFÉ) of their future trucks and SUVs at a slower rate than normal cars.

In return, the Obama administration wants to reach a deal by early next week that will allow the government to improve mileage standards from today’s target of 35.5 mpg (6.6 lt/100 km) by 2016 to 56 mpg (4.2 lt/100 km) by 2025 for both cars and light trucks, leaving the automakers a longer period of time to bring their large trucks, pickups and SUVs in line.

Read more »

US Government offers Concessions to Detroit Big 3's Trucks Models

According to a report from The Wall Street Journal, the US government is willing to allow carmakers to lower the Corporate Average Fuel Economy (CAFÉ) of their future trucks and SUVs at a slower rate than normal cars.

In return, the Obama administration wants to reach a deal by early next week that will allow the government to improve mileage standards from today’s target of 35.5 mpg (6.6 lt/100 km) by 2016 to 56 mpg (4.2 lt/100 km) by 2025 for both cars and light trucks, leaving the automakers a longer period of time to bring their large trucks, pickups and SUVs in line.

Read more »