2012 Toyota Fortuner: SUV Version of Facelifted HiLux Makes Asian Debut

After last week’s presentation of the redesigned 2012 HiLux in Europe, Toyota went ahead and introduced the Asian market version of the pickup truck, called HiLux Vigo in Thailand, as well its SUV sibling, the seven-passenger Fortuner.

Both the HiLux Vigo and Fortuner sport the same styling revisions with their European counterpart including the new front end with the chromed out, razor edge grille, new alloy wheel options, and interior refinements such as the redesigned instrument panel plus trim and equipment updates.

Read more »

2012 Toyota Fortuner: SUV Version of Facelifted HiLux Makes Asian Debut

After last week’s presentation of the redesigned 2012 HiLux in Europe, Toyota went ahead and introduced the Asian market version of the pickup truck, called HiLux Vigo in Thailand, as well its SUV sibling, the seven-passenger Fortuner.

Both the HiLux Vigo and Fortuner sport the same styling revisions with their European counterpart including the new front end with the chromed out, razor edge grille, new alloy wheel options, and interior refinements such as the redesigned instrument panel plus trim and equipment updates.

Read more »

Double Standards, or how (Not) to Sell Cars to Women

In the 1950s, products for women were no doubt designed and marketed by men. Take for example the 1955 Dodge Le Femme, a truly absurd car (by today’s standards) that came with a matching purse, raincoat and umbrella as well as a bright pint interior with rose-patterned trim.

It’s the equivalent of offering a car today with a…tampon dispenser in the glovebox.

Across the pond there was the Daimler 104 Ladies’ Model with electric windows, a simplified gear change (no, I did not make that up), an umbrella and a vanity case under the dashboard.

Read more »

Double Standards, or how (Not) to Sell Cars to Women

In the 1950s, products for women were no doubt designed and marketed by men. Take for example the 1955 Dodge Le Femme, a truly absurd car (by today’s standards) that came with a matching purse, raincoat and umbrella as well as a bright pint interior with rose-patterned trim.

It’s the equivalent of offering a car today with a…tampon dispenser in the glovebox.

Across the pond there was the Daimler 104 Ladies’ Model with electric windows, a simplified gear change (no, I did not make that up), an umbrella and a vanity case under the dashboard.

Read more »